As investment banking company Piper Sandler pointed out in a recent research note, every recession has been preceded by three things: 1) rising interest rates, 2) an inflation spike, and 3) tighter lending standards.Īll of the attention has been on rates and inflation, but tighter bank lending can be just as meaningful. Recession risks are indeed rising, despite the strong jobs market in the U.S. Another Sign Of A Potential Recession: Tighter Lending Standards Since the first Super Bowl in 1967, ad prices have increased more than 16,000%. The cost of a 30-second commercial during this year’s Super Bowl, by the way, was anywhere between $6.5 million and $7 million, a new all-time high. Instead, viewers saw commercials for food and beverage companies, automakers, movie studios and streaming services. In a remarkable about-face, no crypto firm ran ads during this weekend’s Super Bowl. Last year’s Super Bowl was nicknamed the “Crypto Bowl” due to the innumerable ads for Coinbase,, eToro, FTX and other crypto-related companies. The same goes for the crypto industry, which saw a number of scandals and upheavals in 2022 and ended the year down 70%, as measured by the Bloomberg Galaxy Crypto Index. An estimated 58% of Americans own stocks, which is still a much larger share than those who bet on the Super Bowl, but market volatility and economic uncertainty have understandably dented people’s perception of traditional investing. Taken together, some people may believe that the only way to grow their money right now is to score big on a sports wager. Americans Express Pessimism Toward the Stock Market U.S.

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